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Company logo and Feng Shui

Feng Shui and graphic design

Business Feng Shui, in addition to being applied within professional work environments, is also employed as a technique and strategy for marketing and nonverbal communication.

We all understand the great importance and responsibility of colors, shapes, symbols and texts chosen to represent one’s business.

But how to be sure that the company logo chosen is actually representative and supportive of us and our business? Feng Shui comes to our aid in this regard.

According to Feng Shui, shapes and colors are manifestations of one or more of the 5 energies (wood, fire, earth, metal and water) and these energies can be supportive and favorable or not. Therefore, it is necessary to choose with Feng Shui which shapes and colors to use.

The Feng Shui study for the creation or restyling of a logo takes into consideration not only the type of business, which can be traced back to a specific energy quality, but also the Ba Zi – Chinese Astrology – birth chart of the business owner and any partners.

The logo in particular is like a signature: unique, representative, personal that, in addition to encapsulating the canonical marketing information, coordinating with all visual communication materials, must also be representative of the business’ and owners’ own energies.

The importance of corporate image

The first impression is the one that counts. Even in the corporate sphere.
Man, due to ancestral legacies, is able to make decisions in a tenth of a second.This ability stems from the principle of preservation of the species and thus the ability to survive in the face of unexpected threats and attacks.

Today the same dynamic enacts it to assess, decide and even judge in little more than the blink of an eye.

This is why a logo, a business card, a flyer, a sign and a billboard must intercept the gaze and capture the attention of the viewer, immediately returning — at a subconscious level — desired message and feeling.

Only by combining the skills of the technical elements of modern graphic design with the principles and energetic symbolism of Feng Shui will you achieve a high-energy brand identity and effective communication of your values.

Feng Shui Consultation

Therefore, an effective application of Feng Shui techniques is in Graphic & Web Design, from the conception of the corporate brand and logo to the subsequent declination in the various formats and media: business card, leaflets, brochures, catalogs, packaging, signage and signage, as well as website and other media such as social networks.

How is the service for creating or restyling a corporate logo and related corporate image according to Feng Shui and Ba Zi Chinese astrology?

  • Ba Zi (The four pilars of destiny) analysis of the main energetic characteristics of business owners and the business itself
  • Feng Shui analysis, according to the 5 energy theory, and definition of shapes and colors that the logo should have
  • Study of the company’s values, needs, projects, expectations and themes that best identify its services/products.
  • Study of the target audience, market research of existing logos (and competitors) in the sector in which it is operating, for the creation of a unique and distinctive logo
  • Realization of one or more solutions, in relation to the Feng Shui analysis
  • Final realization and delivery of files for printed and web application.

What else can I do for you?

Birth Chart

Did you know that reading your birth chart can help you live better in the present? In fact, each of us has a Ba Zi card that depends on his day, month and year of birth.

Feng Shui Consultation

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