Business Feng Shui, in addition to being applied within professional work environments, is also employed as a technique and strategy for marketing and nonverbal communication.
We all understand the great importance and responsibility of colors, shapes, symbols and texts chosen to represent one’s business.
But how to be sure that the company logo chosen is actually representative and supportive of us and our business? Feng Shui comes to our aid in this regard.
According to Feng Shui, shapes and colors are manifestations of one or more of the 5 energies (wood, fire, earth, metal and water) and these energies can be supportive and favorable or not. Therefore, it is necessary to choose with Feng Shui which shapes and colors to use.
The Feng Shui study for the creation or restyling of a logo takes into consideration not only the type of business, which can be traced back to a specific energy quality, but also the Ba Zi – Chinese Astrology – birth chart of the business owner and any partners.
The logo in particular is like a signature: unique, representative, personal that, in addition to encapsulating the canonical marketing information, coordinating with all visual communication materials, must also be representative of the business’ and owners’ own energies.